What's included

9

things that make
a big difference

Explore the premium features and services included standard at every price point across our entire solutions suite. Expect more from Markinson.

Site architecture

How you position your offerings, value propositions, and differentiators matters. Because your site needs to align your messaging objectives with the information your prospects seek, mapping content flow is key. Our Site Architecture process starts with an open conversation about your company’s place in the market, what unique value it delivers to clients, and how it stands apart from others in the space. With this perspective, we recommend and map the optimal site structure and information logic it should follow.

Rich development

The web is drowning in cookie-cutter, unimaginative, and lifeless sites. To inspire prospects, move minds, and deliver results a site needs to feel alive. We’ve always believed that a quality brand is a sum of its parts, and thus, our sites are primed with heavily curated visual components brimming with character, imagination, and messaging depth. Components that will instantly differentiate your firm, engage prospects, and deliver results.

Beyond
responsive design

Beyond responsive design

When your site is built with remarkable creative assets and the last thing you want is for mobile users to miss their intended visual impact. To avoid having your full-screen banners simply shrunk to size when viewed on a phone, our sites display a completely separate set of digital assets. TruResponsive means having to develop a mobile-specific version for each banner, but the results are absolutely worth it.

Content guidance

Content guidance

Why hire a copywriter when we make it this easy? We make writing simple and straightforward. First, every content section in your site includes a detailed explanation of the type of copy needed, what tone it should be written in, and its suggested word-count length. Secondly, if you happen to get stuck, we’re always ready to provide any guidance and recommendations you might need.

Intelligent
modular architecture

Intelligent modular architecture

Your business will evolve over time and so must your site. Offerings and differentiators will change and you’ll need to do more than just tweak content. Our modular architecture will let you reprioritize, reorganize, add, or eliminate asymmetric sections while maintaining the original design aesthetic. When you make a modular change, the entire page automatically rearranges itself to meet the intended look and feel.

Scalable
content management

We don’t use third-party WordPress templates; instead, we use WordPress technology to create our own architecture. By building from the ground up, we’re able to accomplish great things. From deploying clean and intuitive backends, optimizing scalability, to implementing advanced modular systems that reflexively reformat entire sections, our unique build approach takes site management to an entirely new level.


Code optimization

Search engines are sensitive to code inefficiencies, not to mention certain plugins and APIs. Inefficient code not only inhibits the ability of search algorithms to index content, but it can also produce inconsistent rendering across devices. Understanding what to look for allows us to optimize execution processes and preempt cross-platform issues. Quality due diligence is a top priority for us and the reason why our incident report rates are among the lowest in the industry.

Recognized as one of the most advanced traffic and trend analysis tools in the market, Google Analytics provides you with an accurate and actionable picture of your site’s underlying performance. Parsing real-time data helps you better assess how users are interacting with your site, what pages they are reading, and which they are bouncing right off from. A valuable perspective that allows you to progressively calibrate your architecture strategy and messaging approach.

Dedicated CMS support

Our content backends are built to be highly intuitive. Having said this, we understand how taxing it is to keep up with the full array of business software in our daily lives. In addition to the CMS training provided at project delivery, our sites also include free technical support for a full year *. Our specialists stand ready to assist you with any in-scope content management task or provide additional user training for new members of your team.

* Limitations apply