Branding

5

things to get the
conversation started

Strong brands help you foster client loyalty, command a premium, and drive profitability. Our seasoned strategists and designers are ready to help you tackle the challenges of planning and building a capable brand.

Strategic Branding

Strategic branding is about building websites with purpose. Sites that emotionally connect with prospects by appealing to their unique aspirations and needs. And thus, it’s about delivering a compelling and memorable visual experience that raises the profile of your firm, differentiates it from competitors, and resonates with the instinctive intuition of your audience.

Color framework

Brands speak to audiences in a number of ways; color is certainly one of them. Color strategy sets the stage and influences the perspective through which your core message is interpreted. For example, certain color codes and combinations deliver the perception of credibility and strength; others speak to innovation, novelty, or even necessity. But it’s not simply about choosing a color palette; it’s also about building a structurally harmonious approach that works as effectively on a home page as it does throughout the site.

Logo Development

Logo Development

The cornerstone of any brand is its logo. The logo sets the voice and tone of the brand while anchoring the direction of its message. It can communicate the traditional or cutting-edge persona of an organization or project the most appealing attribute of its solutions. A logo should be simple, memorable, versatile, and most importantly, timeless. It should speak in a soft but confident voice and feel as elegant on the side of a building as it does on a website.

Style standardization

Style standardization

Your brand needs to resonate across all platforms and mediums with a consistent and harmonized look and feel. Brand cohesion strengthens recognition and familiarity while helping build valuable equity over time. To help ensure consistency and continuity on future design projects, our affordable style guides exhaustively document the unique application standards, style parameters, and practical specifications that define each of your brand components.

Brand audit & planning

Brand audit & planning

Is your brand performing to its full potential? Is it positioning your firm effectively against leading competitors? Is it leveraging your company’s strengths while mitigating its weaknesses? Strong brands help you build credibility, command a premium, and drive profitability. A brand audit provides the insights and tactical planning to address the pervasive issues that may be holding yours back.