Expertise

Strategic thinking that redefines direction Strategic thinking that redefines direction

It's not what prospects tell your frontline they're judging you on; it's what they won't tell them.It's not what prospects tell your frontline they're judging you on; it's what they won't tell them.

Your company is not simply defined by the scope of its capabilities, but rather by how prospects perceive and interpret its competitive strengths and weaknesses. For better or worse, the sales performance of your organization is inexorably linked to its ability to influence prospect intuition, confidence, and behavior. Keenly aware of these conditional factors, Markinson Satch rationalizes web engineering from a completely different perspective. Our firm not only incorporates strategic planning as a core discipline of development; we employ it as the very cornerstone of brand formulation. Formulas founded not on assumption and conjecture, but rather on a foundation of diligent analysis, intelligent mapping, disciplined research, and educated perspective. Our unique and proprietary Strategic Planning Process (SPP) essentially transforms web design from an abstract art form into a formularized brand engineering science. By rationalizing purpose and methodizing approach, Markinson Satch accomplishes what few of its competitors can; to build intrinsic market performance into each deliverable.

Our unmatched Strategic Planning Process, provided to all new clients on a complimentary basis, comprises diverse analyses, research, and planning work modules covering a broad array of tactical areas including:

  • Value propositions
  • Key differentiators
  • Operating ecosystem
  • Competitive factors
  • Business model
  • Sales process
  • Conversion dynamics
  • Market approach